Do Women and Men Perceive User Experience Differently?

TitleDo Women and Men Perceive User Experience Differently?
Publication TypeJournal Article
Year of Publication2019
AuthorsAufderhaar, K., M. Schrepp, and J. Thomaschewski
JournalInternational Journal of Interactive Multimedia and Artificial Intelligence
IssueSpecial Issue on Use Cases of Artificial Intelligence, Digital Marketing and Neuroscience
Date Published09/2019

We study three web sites to see whether there are systematic differences between women and men in their rating of the user experience of the sites. One of the sites addresses especially the target group of women, another the target group of men, whereas the third site is neutral in this respect. The selection of the sites was safeguarded with gender screening. The participants in the study rated the three chosen websites with the questionnaires UEQ and VISAWI-S. The results indicate that there are no substantial differences in the perception of the UX between men and women. Personal attitudes and preferences seem to have a substantially greater influence than sex.

KeywordsGender Differences, Usability, User Experience
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