%0 Journal Article
%K Digital Marketing
%K Intelligence
%K Servitization
%K Marketing Intelligence
%B International Journal of Interactive Multimedia and Artificial Intelligence
%D 2022
%N Regular Issue
%P 115-124
%R 10.9781/ijimai.2022.10.001
%T Marketing Intelligence: Boom or Bust of Service Marketing?
%U https://www.ijimai.org/journal/sites/default/files/2022-11/ijimai7_7_13.pdf
%V 7
%8 12/2022