%0 Journal Article
%K Videogame
%K Games
%K Social Network
%K Free-To-Play
%K Monetization
%K Customer Retention
%K Character Identification
%K Tv Series
%K Digital Marketing
%B International Journal of Interactive Multimedia and Artificial Intelligence
%D 2018
%N Regular Issue
%P 46-55
%R 10.9781/ijimai.2018.11.002
%T TV Series and Social Media: Powerful Engagement Factors in Mobile Video Games
%U http://www.ijimai.org/journal/sites/default/files/files/2018/11/ijimai_5_3_5_pdf_14724.pdf
%V 5
%8 12/2018