%0 Journal Article %K 2-Tuple Model %K Campaign Management %K Relational Strategy %K RFM %B International Journal of Interactive Multimedia and Artificial Intelligence %D 2019 %N Special Issue on Artificial Intelligence Applications %P 21-27 %R 10.9781/ijimai.2018.03.003 %T A Fuzzy Linguistic RFM Model Applied to Campaign Management %U http://www.ijimai.org/journal/sites/default/files/files/2018/03/ijimai_5_4_2_pdf_37693.pdf %V 5 %8 03/2019