%0 Journal Article %K e-commerce %K Big Data %K Online %K Real-Time Bidding %B International Journal of Interactive Multimedia and Artificial Intelligence %D 2016 %N Special Issue on Big Data and AI %P 6-15 %R 10.9781/ijimai.2016.361 %T Operating an Advertising Programmatic Buying Platform: A Case Study %U http://www.ijimai.org/journal/sites/default/files/files/2016/02/ijimai20163_6_1_pdf_29476.pdf %V 3 %8 03/2016