TY - JOUR
KW - Editors Note
AU - Francisco Mochón
AU - Alejandro Baldominos Gómez
AB - This Special Issue focuses in cases that explore the relationship between Artificial Intelligence and marketing, as well as neuroscience. AI can be combined with specific neuroscience techniques to achieve a more successful and profitable neuromarketing. For this Special Issue, we have found that descriptions of successful use cases are highly valuable to help researchers identify fields where novel applications of AI can enhance the outcome of digital marketing and neuroscience.
IS - Special Issue on Use Cases of Artificial Intelligence, Digital Marketing and Neuroscience
M1 - 6
N2 - This Special Issue focuses in cases that explore the relationship between Artificial Intelligence and marketing, as well as neuroscience. AI can be combined with specific neuroscience techniques to achieve a more successful and profitable neuromarketing. For this Special Issue, we have found that descriptions of successful use cases are highly valuable to help researchers identify fields where novel applications of AI can enhance the outcome of digital marketing and neuroscience.
PY - 2019
SP - 4
EP - 5
T2 - International Journal of Interactive Multimedia and Artificial Intelligence
TI - Editor’s Note. Towards an Intelligent Society: Advances in Marketing and Neuroscience
UR - https://www.ijimai.org/journal/sites/default/files/files/2019/07/ijimai20195_6_0_pdf_19590.pdf
VL - 5
SN - 1989-1660
ER -