02192nas a2200217   4500000000100000000000100001008004100002260001200043653001900055653001800074653001500092653002700107653001100134100001800145245008200163856007900245300001000324490000600334520162000340022001401960       2021                            d  c09/202110aData Analytics10aMixed-methods10aPragmatism10aSemi-automatic Process10aRitual1 aDaniel Burgos00aRituals and Data Analytics: A Mixed-Methods Model to Process Personal Beliefs  uhttps://www.ijimai.org/journal/sites/default/files/2021-08/ijimai7_1_6.pdf  a52-610 v73 aThe goal of this research is to delve into ritual, religious, and secular phenomenology. It concentrates specifically on the relationship between pagan, cultural, celebratory, and traditional rituals and any other form of representation of a social sentiment focused on identifying, enjoying, or replacing a feeling (e.g. transcendence) as well as how these rituals overlap, replace, nourish, or make use of religious rituals bi-directionally. To achieve this goal, the research develops a semi-automatic process that leans on a mixed-methods approach, to explore the degree of ritual identity. This approach combines qualitative and quantitative research, applying a number of tools, such as systematic literature review, semi-structured interviews, data-analytics generic framework, and case studies. After a thorough systematic review of 251 publications, a semi-structured interview is designed and applied to 51 subjects. 10 significant aspects that define rituals are extracted. Subsequently, this list is completed with the 17 common elements of ritual identity from the systematic literature review. These combined indicators constitute the basis for building a data-analytics generic framework of ritual affinity through weighing each element’s relevance and presence to obtain a degree of total affinity. That framework is then applied to 34 representative case studies. The core findings reinforce the initial hypothesis, determining that rituals follow a similar pattern of structure and preparation according to a predetermined set of common elements, whether linked to religious or secular settings.  a1989-1660