01527nas a2200289   4500000000100000000000100001008004100002260001200043653001600055653001700071653002200088653001300110653001400123653001000137100002500147700002300172700001700195700001900212700002300231700001700254245007400271856009800345300001000443490000600453520076400459022001401223       2016                            d  c03/201610aData Mining10aOptimization10aRelational Values10aBig Data10aAnalytics10aNoSQL1 aJuan Manuel Lombardo1 aMiguel Angel Lopez1 aFelipe Miron1 aSusana Velasco1 aJuan Pablo Sevilla1 aJuan Mellado00aPInCom project: SaaS Big Data Platform for and Communication Channels  uhttp://www.ijimai.org/journal/sites/default/files/files/2016/02/ijimai20163_6_2_pdf_29854.pdf  a16-210 v33 aThe problem of optimization will be addressed in this article, based on the premise that the successful implementation of Big Data solutions requires as a determining factor not only effective -it is assumed- but the efficiency of the responsiveness of management information get the best value offered by the digital and technological environment for gaining knowledge. In adopting Big Data strategies should be identified storage technologies and appropriate extraction to enable professionals and companies from different sectors to realize the full potential of the data. A success story is the solution PInCom: Intelligent-Communications Platform that aims customer loyalty by sending multimedia communications across heterogeneous transmission channels.  a1989-1660